1. It goes up in seconds, and you do it alone
The 3 Secs Tent is not like a normal tent. The frame is already built into it. You pull it out of the bag, lift it up, and push the rods down to lock it. That is the whole job.
There are no poles to thread and no second person needed to hold the other end. Most people have it standing in under a minute the first time they try. One rider said he had his tent up 59 seconds after taking it off his bike.